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Startype English uses and reorganizes the Longman New Concept English textbook to provide greater results and benefits for today's students. By borrowing from understandings of mother language acquisition it offers English students with more effective study methods. Keeping in line with the changes to the exam system, it helps to strengthen oral language skills. By focusing on how language can be used in everyday life rather than relying on rote memorization it helps students to use what they have learnt in real life situations.
《聽說讀寫·星概念》旨在真正有效利用《新概念英語》，遵循聽、說、讀、寫四大語言技能，借鑒母語習得法，能夠讓更多的英語習得者熟練地掌握英語學習方法。適應當前英語考試改革，強化培養聽說等實用技能。通過“應用式”教學法及大量聽說練習，真正使學生擺脫啞巴英語困境。
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